Covering Letter in Response to an Advertisement

Dear Mr Holmes

Re: International Sales Manager. Ref ABC/123

For more than ten years I have been in international sales with the last eight years in the aerospace industry. I have lived in several countries and worked with both military and civilian establishments in developing sales.

Many of your requirements match my experience and qualifications.

I would be most interested in discussing your needs and look forward to your call.

Yours sincerely

Timothy Hudson

Enc: Resume

Dear Mr Holmes

For more than ten years I have been involved in international sales management, with eight years directly in the aerospace industry. Some of my achievements have been:

• Established sales offices in the UK, Germany and France for a line of clamps and fasteners, managing a group of 32 sales representatives.
• In 15 months, was successful in obtaining 27% and 41% of the German and French markets, respectively, dealing with nearly all local engine and airframe manufacturers.
• In 12 months, obtained 32% share of the UK market. I personally dealt with Ministry of Defense in obtaining clearances for our products.
• Provided training programs for all European staff, including full briefing on our own products as well as competitor lines.
• Generated more than $30 million in sales for my company with excellent margins.

I hold a Bachelor of Science degree in Aeronautical Engineering and speak some French, Italian, and German.

I feel confident that an interview would demonstrate that my expertise in setting up sales organizations, training, motivating and managing an international sales department would be an excellent addition to any established, growing aerospace company.

I can provide references to meet your highest expectations and would welcome hearing from you at your earliest convenience.

Yours sincerely

Timothy Hudson

Enc: Resume